An airplane ticket sales website has been a really fierce battleground since the beginning of the Internet revolution. It can be doubtful if there is still chance for improvement in this multi-billion industry with big companies like expedia, hotels.com etc. But there is a good example of the new comer with very well thought after design, which satisfies cognitive constraints so well. It’s name is hipmonk.com. I will explain it in three points with comparison of the expedia.
1. A first impression matters
As travel industry is where there is lots of competition, there is always lots of information about good promotion, the website wants to deliver. As we can see in the first screen of expedia, they tried to make it simple, but couldn’t beat the desire to deliver more advertisement. But hipmonk shows nothing. It reminds me google. If we think about that people have already plans when they try to search for best way, the advertisement is quite not appealing to them.
2. Is the cheapest deal a best deal?
The next comparison shows what will happen if I enter an example trip. As one can see the hipmonk shows flight schedule in a very effective ways compared to the expedia.com. With this visual aid, one can decide the optimal flight which is actually $2 more expensive but 2 hours shorter.
3. So what schedule is a good for me?
As the screen capture shows, hipmonk service can be combined with google calendar to enable the visualization of one’s schedule to further aid the planning. The transparent pink shadow shows my schedule overlapped over the flight schedule.
So I explained what is good interaction design in this post. Actually this example was proposed as a good interaction design example at the interaction workshop by cooper 2012. Even though I focused on the usability issues, the squirel at the site is really cute, which satisfies pleasant interaction, also. So thank you for the reading!